Magazine article Marketing

BBC Chief Backs 'Total Marketing'

Magazine article Marketing

BBC Chief Backs 'Total Marketing'

Article excerpt

The BBC's director of marketing and communications, Matthew Bannister, is poised to fuel the debate over the role of marketing in the BBC, following comments that companies which integrate marketing thinking and marketing professionalism into everything they do can "wave goodbye to the marketing department".

Bannister, speaking at a session called 'Marketing-a load of old bollocks' at the Edinburgh TV Festival, was agreeing with a previous speaker by making the point that marketing professionals do not have a monopoly on marketing skills. Bannister himself does not have a professional marketing background.

However, his comments come as staff in the BBC's publicity and communications marketing departments wait to hear about their futures. The roll call of senior marketers who have left or are leaving the BBC includes head of public service marketing Sue Farr, BBC2 head of marketing Simon Bell, and controller of marketing planning Gary Wakefield. The BBC's former head of corporate marketing Jane Frost, has taken a temporary role as head of marketing for BBC Technology. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.