Magazine article Sunset

The Pacific as Our Future, Viewed from the West and Australia

Magazine article Sunset

The Pacific as Our Future, Viewed from the West and Australia

Article excerpt

The Pacific as our future, viewed from the West and Australia

The continuing economic growth of the Pacific Rim is no surprise to Westerners. For many years, immigrants from around the Pacific Basin have enriched and vitalized our lives.

Sunset's roots go deep into the region--our registered name declares us "The Pacific Monthly." In 1952, we were a founding member of the Pacific Area Travel Association, an organization that promotes tourism and cultural exchange. Since our first issue, in 1898, we've been reporting trends and ideas from throughout the Pacific Basin. We also publish books on Pacific travel and food.

Our former publisher, Bill Lame, is on leave and serving as U.S. Chief of Mission and Ambassador to Australia and Nauru. He plans to return to Sunset full-time at the end of his appointment. Like his brother. Mel, and their father before them, Bill Lame has had a long-term interest in Pacific affairs. During a recent visit, he shared some thoughts:

"When Captain James Cook discovered the Hawaiian Islands during his third voyage, in January 1778, not even the most farsighted thinkers of the day could have predicted that the Pacific nations would someday become the world's most dynamic region.

"Yet, that is exactly what has happened. As an observer from both sides of the Pacific, I'm more convinced than ever that the Pacific Basin will continue to be the world's fastest-changing international community.

"Of course, the U.S. is very much a major participant in this emerging region. The Pacific area is potentially a gigantic market for our exports. Five Western states touch the Pacific and serve as gateways--for tourism and cultural exchange as well as for trade. Ideas from Asia and the South Pacific are not only changing the world economy but influencing our entire way of life, from the buildings we live in to the foods we eat.

"No small indication of the importance of this influence is the location of recent World Expositions--Tsukuba, Japan; Vancouver, British Columbia; and now Brisbane, Australia (see page 114 of the April 1988 Sunset). These cities are all on the very rim of the Pacific. The fairs' themes--Science and Technology, Transportation, and, in Brisbane, Leisure in the Age of Technology--speak to the future of all nations. …

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