Magazine article Marketing

C5 Signs Bananalotto to Sponsor Jailbreak

Magazine article Marketing

C5 Signs Bananalotto to Sponsor Jailbreak

Article excerpt

Channel 5's Jailbreak has signed up online lottery game bananalotto.co.uk to sponsor the Big Brother-styled show.

Bananalotto will sponsor 17 programmes over the three weeks the programme is on air.

The deal includes opening and closing credits as well as two break bumpers featuring the strapline, 'Your chance to escape with a fortune'.

In addition, Bananalotto will sponsor the Jailbreak web site www.channel5.co.uk/jailbreak, which will feature a hotlink to the bananalotto web site.

Jailbreak, presented by Craig Charles, uses a similar format to Channel 4's hit series Big Brother and launches this week - the same week Big Brother reaches its finale.

The programme features five men and five women who volunteer to be locked up in a purpose-built jail, guarded by real life prison officers.

Contestants have 19 days in which to escape, with the first person to succeed winning [pound]100,000 from an overall jackpot of [pound]250,000. The balance will be split between the remaining prisoners. …

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