Magazine article Marketing

How the Y2K Mob Has Run the Scam of the Millennium

Magazine article Marketing

How the Y2K Mob Has Run the Scam of the Millennium

Article excerpt

Computer firms had a field day with captive customers who had nowhere else to turn

It is astonishing how fast the entire fearsome Y2K scare disappeared. A year ago you couldn't open a newspaper or magazine, turn on a radio or television or log on to the internet without being swamped by predictions and exhaustive news reports about all the nasty things that the Millennium Bug would bring.

In the US, the politicians long ago recognized this as a political time bomb. According to Tim Wilson, founder of internet newsletter www.y2knews.com: "Gore has not mentioned Y2K in over two years, not once. Clinton uttered Y2Kjust six times in two years. Clearly, they did not want to be held in any way responsible."

They clearly saw the possibility they might face blame from their constituency for embellishing the negative and increasing the fear to spend billions in taxpayers' money. In the run-up to the rapidly approaching US Presidential election, Gore will definitely avoid mentioning this very dangerous issue, but how long do you suppose it will be before Tony Blair is forced to respond?

Technology consultants, as well as software and hardware computer companies that consult with their customers, had a virtual field day with captive customers who had nowhere else to turn. The computer companies themselves had every reason to support, enhance and finance the Y2K hoax. These companies sold billions of dollars worth of hardware and software in order to fix or eliminate the Millennium Bug. New York City alone spent over $350m and bought 50,000 new PCs because offears over Y2K.

However, the fact that none of the proclaimed disasters actually came to fruition seems to have escaped the attention of everyone who signed huge cheques, as it has everyone who is now paying more for every consumer product and service available. …

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