Magazine article Editor & Publisher

Innovative Editor

Magazine article Editor & Publisher

Innovative Editor

Article excerpt



If you want to brainstorm about good newspapering, head to the local watering hole. That's the advice of an editor at The San Diego Union- Tribune, who turned an idea born in a bar into a successful Olympics promotion.

Back in March, R.B. Brenner sat down with a colleague over drinks and started musing about the then-upcoming Sydney games. The problem: How can you effectively cover breaking news 18 time zones away? "If newspapers do things conventionally, we're going to be reinforcing how stale we can be," said Brenner, senior editor of sports and business.

Brenner's drinking buddy, Senior Editor for Readership Bill Gaspard, mentioned his plans to resurrect the Union-Tribune's afternoon edition. From here the two came up with the idea of an Olympics "extra."

So, each late morning starting Sept. 15, the newspaper published nearly 50,000 copies of a special edition, featuring an eight-page Olympics wraparound section. …

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