Magazine article Marketing

Motorola Gives $400M Global Ad Task to O&M

Magazine article Marketing

Motorola Gives $400M Global Ad Task to O&M

Article excerpt

Motorola, the telecoms to semiconductor giant, has consolidated its estimated $400m ([pound]265m) global ad account into Ogilvy & Mather as it seeks to give its businesses a more consistent image.

The win is a major coup for O&M, which previously handled ads for Motorola's interactive unit. It won the work in a pitch against Motorola's two other roster agencies, Leo Burnett, which had handled the semiconductor business, and McCann-Erickson, which worked on the main consumer mobile phones business.

Motorola is also conducting a global media audit. In the short-term, media will continue to be handled by Universal McCann.

Formerly the global leader in mobile phone sales, Motorola now hopes to catch rival Nokia and maintain its position over Ericsson. It is believed to be looking at making more effective use of its brand to communicate its entire range of activities and the different ways in which its products affect consumers.

The bulk of the company's UK advertising has previously focused on its mobile handset and communications devices. …

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