Magazine article Marketing

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Magazine article Marketing

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Article excerpt

It's not that long ago that people's perception of a fashionable marketing job was one based in the capital, but now an increasing number of companies are choosing to base their operation in less traditional locations. What effect does this have on staff recruitment and retention?

I strongly believe that, if a company employs the correct marketing disciplines and delivers commercially sound business-building solutions, the issue of office location is close to irrelevant. Marketing is, after all, about effective communication, and if agencies can't utilise modern technology within this field, things are in a sorry state.

The same can be said of staff recruitment. Nowadays, many prospective employees are looking to trade their traditional, urban-based jobs for the lure of a more peaceful working environment, be that in a smaller town or suburb, or in the real depths of the countryside.

The notion that the best opportunities are found in major cities is fading fast and many people may find their niche in this ever-increasing sector of breakaway companies. …

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