Magazine article Information Today

MarketResearch.com to Acquire Assets of Newsletters.Com

Magazine article Information Today

MarketResearch.com to Acquire Assets of Newsletters.Com

Article excerpt

MarketResearch.com, Inc., a business intelligence solutions provider, has announced that it has entered into an agreement to acquire key assets of Newsletters.com Inc., which is based in Rockville, Maryland. According to the announcement, this move strengthens MarketResearch.com's position as a primary destination for business customers seeking information about industries, markets, companies, and products on the Web. Under the terms of the agreement, MarketResearch.com will acquire relationships with over 100 major-market research and business-to-business newsletter publishers, as well as an industry-leading technology infrastructure for the management and delivery of digital content.

Rob Granader, chairman and CEO of MarketResearch.com, said: "By acquiring Newsletters.com, we rapidly scale our portfolio of content relationships from approximately 260 to more than 350. With this expanded content base, our breadth and depth of coverage in industry verticals such as healthcare, pharmaceuticals, information technology, e-commerce, consumer products, food and beverage, and many others, is unrivaled in the industry. We also gain key human resources and technology assets that will allow us to accelerate our product-development cycles and significantly enhance our ability to offer unique products and services."

A spokesperson for Newsletters.com said: "Newsletters.com is most concerned that its customers have the best access to the kind of expert information we set out to provide. Unlike many of the other players in the market, MarketResearch. …

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