Magazine article Marketing

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Magazine article Marketing

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Article excerpt

It is often said that senior personnel lack the technological skills their younger counterparts display in abundance. But can old dogs learn new marketing tricks, or are those in senior posts too far removed from new media developments to be able to learn and use these new methods?

Obviously, senior personnel should have the ability to embrace advances in any field but, in reality, this is often not the case. Companies that disregard training at a senior level run the risk of not keeping up with their more forward-thinking rivals.

I firmly believe that a senior training programme can only be successful if the company promoting it implements a consensus that originates at the very nucleus of the organisation.

The necessary skills required of senior staff today undoubtedly vary, but elements such as team-building are an integral part of a company's structure and development and one that, if training is not implemented across the entire workforce, may fall by the wayside.

At Interfocus, we adhere to a strict regime by which all staff, whatever their standing within the company, participate in the latest training initiatives. …

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