Magazine article Marketing

Boots and Granada Set for Joint Media Venture

Magazine article Marketing

Boots and Granada Set for Joint Media Venture

Article excerpt

The Boots Company and Granada Media are to appoint a marketing director for their joint venture health and beauty internet and broadband company, announced last week.

The venture, to launch next February, will initially consist of an interactive television channel and a web site, but access will also be extended to mobile and palm-top devices as the technology develops.

It aims to provide information and advice on health, beauty and well-being issues, as well as selling more than 10,000 products.

Owned 60:40 by Boots, the venture will operate under a new brand name that will be revealed closer to the launch. It will be run by joint managing directors Richard Holmes and Paula Carter.

Holmes, a former Boots marketing chief, said the company will name the marketing director, who will also be responsible for content, at a later date.

Boots and Granada will invest [pound]18m in the business in its first 12 months, with a view to break even by 2005.

Promotion will take place primarily through Boots' retail network and customer communications, including its Boots Health & Beauty magazine, which has a circulation of two million. …

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