Magazine article Editor & Publisher

Just a Spoonful of Safire

Magazine article Editor & Publisher

Just a Spoonful of Safire

Article excerpt

Sign of the 'Times': Freebies!

News service giving samples, hoping small papers sign up

In the vein of a spoonful of the newest Baskin-Robbins flavor, the New York Times News Service is giving out free dollops of William Safire and Gail Collins.

The Times wire service has been ladling out selected copy gratis to about 70 smaller newspapers, hoping they'll sign on.

"It is a way to attract the top prospective clients to the news service in the hopes we can get them to become permanent," said Laurence Paul, executive editor of the Times news service, which launched the giveaway Oct. 24 and will continue it until Wednesday. "It is finding new clients by showing them the best we have."

The program provides the selected newspapers with free access to all of the news service's editorials, election packages, and Op-Ed columns related to the election, as well as all Page One stories in The New York Times. …

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