Magazine article Black Issues in Higher Education

Texas Firm NotHarvard.com Changes Name

Magazine article Black Issues in Higher Education

Texas Firm NotHarvard.com Changes Name

Article excerpt

AUSTIN, Texas

NotHarvard.com is no longer NotHarvard.com. The Austin-based company that sparked a legal scuffle with Harvard University has scrapped the controversial name in favor of Powered Inc., company officials announced last month.

"Powered more accurately reflects what we deliver to our clients and where we intend to go in the future," Judith Bitterli, Powered's chief executive officer, said in a statement posted on the company's Web site.

In July, the company filed a pre-emptive suit against the university in U.S. District Court in Austin, asking a judge to declare that NotHarvard.com's name doesn't violate Harvard's trademark (see Black Issues, Sept. 14). Harvard officials responded by filing a countersuit against the company in U.S. District Court in Boston.

Bitterli told the Austin American-Statesman that her company has been looking for a new name since May and denied they were bowing to legal pressure from Harvard, even though the change comes six weeks after the dispute with the university began.

"We're growing up, folks," Bitterli says. She says the name "was a great internal code name that just stuck, but we've out grown it. …

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