Magazine article Management Today

Design Management

Magazine article Management Today

Design Management

Article excerpt

A superb example of design management. A well presented entry with clear reasons in demonstrate us success - Stage Two Judge

Effective design requires effective management and this category rewards projects that demonstrate considerable ability in overcoming hurdles in this area to deliver commercial benefits. The Heathrow Express was a design project on an unprecedented scale and so design management was a major contributing factor to its success. The judges all agreed that it was 'a clear category winner.

The project took five years to complete and involved the collaboration of six design consultancies, co-ordinated by a design manager, to fulfil the scope of design disciplines required.

Heathrow Express is an incredibly complex case for design management as the team basically started with a blank canvas. From the creation of the brand to the development of the station interior, architecture, trains (interior and exterior) and staff uniforms, everything was geared towards giving customers the ultimate pleasant and comfortable experience.

Feedback from customers confirms that the service has exceeded expectations with its quality compared to that of aeroplanes rather than trains.

The Heathrow Express was launched in June 1998 and now carries 14,000 passengers a day on average. …

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