Magazine article Management Today

Design for Good

Magazine article Management Today

Design for Good

Article excerpt

'From beginning to end it workded- it was just so superbly simple' - State Two judge

The brief for Make Your Mark was onerous, the solution verged on controversial but the results were staggering. As a result, it won the hearts of the judges.

The design brief was, to raise awareness of the plight of political prisoners imprisoned world wide for taking a stand to support human rights.

To communicate the messages of individuality (of the prisoners) and imprisonment, the thumbprint idea was developed. Make Your Mark was symbolised by a poster of a huge thumbprint in the windows of Body Shop stores world-wide and customers were asked to leave their own thumbprint (instead of a signature) on the petition.

Once all of the thumbprints from each country had been collected, artists from around the world pieced them together to form the images of the individual 'defenders'.

The campaign received huge support from franchisees -- the Hong Kong branch collected 70,000 thumbprints in the first two weeks of the campaign.

Two prisoners have been released as a result of Make Your Mark and 8 out of the 12 defenders said that the campaign directly helped their cause. …

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