Magazine article Marketing

Clinton Cards Explores In-Store Postal Service

Magazine article Marketing

Clinton Cards Explores In-Store Postal Service

Article excerpt

Clinton Cards is believed to be looking at installing postboxes in some of its retail outlets, as part of a strategy to create a one-stop gift and postal shop for its customers.

The greeting cards retailer, which has around 700 stores in the UK, is hoping to steal a march on high street competitors such as Paperchase by developing a brand that serves all of its customers' needs.

The move would be a logical one for Clinton, which already sells stationery, pens and stamps. The availability of a postal collection service would also prove to be a valuable weapon in generating additional retail traffic.

Discussions are understood to have taken place with postal services firms about installing the postboxes at a small number of Clinton Cards stores on a trial basis.

The firm's marketing director Peter Osman said he was not aware of the plans, but added that he would need to consult the other board directors of the family-run company. Osman refused to comment on other elements of the firm's marketing strategy.

One observer said the plans would make strong business sense. …

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