Magazine article Marketing

Mobile Phones Are a Godsend, but Users Are Straight from Hell

Magazine article Marketing

Mobile Phones Are a Godsend, but Users Are Straight from Hell

Article excerpt

The mobile phone is a godsend. Half of last week I toiled along motorways swollen with extra cars full of frustrated train users. Journey times went to hell, but the nerves stayed in tact thanks to the ease of revising arrangements with colleagues on the move, alerting them to oaks felled by gales and B-roads under a yard of water.

Mobile users, on the other hand, are an abomination. Can they not sense the murderous rage aroused by that simple phrase, "I'm on the train"?

The trains I used to take (before floods, pestilence and track inspections) have courteously designated two coaches mobile-free zones. But it seems mobile users cannot read. An elderly man pointed out the sign to a particularly noisy mobiler the other day and got an angry glower for his impertinence.

The problem is that mobiling is so new it has yet to evolve its own etiquette. When you buy a mobile phone, there is no helpful manual asking you not to bellow into them on trains nor explaining that talking into one of those dangly, wiry things makes you appear mentally unhinged.

Trains are particularly horrendous because of the confined space. Recently I overheard someone being given a fearful bollocking. The 'bollocker' was wholly unaware of how poisonous he sounded to other passengers. The 'bollockee' would have been doubly embarrassed to discover his sins were being aired to upward of 15 strangers.

Another mobile offence is 'The Incredibly Annoying Ringing Tone'. Just because you can choose between Fur Elise and William Tell and -- most maddening of all -- Playground, it doesn't mean you should. …

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