Magazine article Black Enterprise

About This Issue

Magazine article Black Enterprise

About This Issue

Article excerpt

As the editor of the Newspoints department and the coordinator for this issue's editorial package on "The Business of Entertainment," Sakina P. Spruell brings to this special report her experience as a reporter for CNN who knows how to ask the hard questions and report the difficult stories. In her relatively short tenure at BLACK ENTERPRISE, she has written several groundbreaking articles that we are all proud of.

Last month, Spruell turned her attention to the haircare product industry and co-wrote the expose on how blacks lost the black haircare market (see "Bad Hair Days," November 2000). And prior to that issue, she blew us away with her article on the shake-up of the black magazine industry (see "As the Page Turns," September 2000).

Spruell brings a lot of innovative ideas to the editorial department. For our 30th anniversary issue, she single-handedly pieced together the "Where Are They Now?" article (see August 2000), which was so successful that she's introducing it as a regular feature in Newspoints. It's our way of keeping up with the people and the progress of today's black entrepreneurs and the business leaders we feature in our pages.

For this issue, however, Spruell turns her attention to the changes in the music industry in general, and to the changes at Arista Records in particular. Spruell recently sat down with Antonio "L.A." Reid to discuss his appointment as CEO of Arista. His appointment is of historic magnitude, In the past, blacks identified with the music industry because we felt that when hundreds of other industries locked us out, we had a greater degree of success in it. …

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