Magazine article Marketing

ICI Paints Raids Unilever to Fill Too Post at Dulux

Magazine article Marketing

ICI Paints Raids Unilever to Fill Too Post at Dulux

Article excerpt

ICI Paints has hired senior Unilever marketer Dr Kerris Bright to take the top marketing job on its Dulux paint brand.

Dr Bright, formerly category development manager at Unilever's pharmaceuticals arm Unipath, which produces Clear Blue pregnancy tests and Persona contraception, fills the vacancy left by Magdalena Teare in September (Marketing, September 21).

Teare moved to Nestle UK to be category marketing director for its beverage division. She was responsible for pushing the Dulux brand at a younger audience with the 'You find the colour, we match it' campaign, by Abbott Mead Vickers BBDO.

Dr Bright will now take responsibility for Dulux's [pound]10m adspend, as well as the Polycell brand, handled by Conquest. She will initially report to general manager Bob Spooner. Spooner is also managing director of the Cuprinol wood care brand.

After January Dr Bright will report to Kitty Hume, who is joining ICI Paints from the US to take Ian McMahon's post as chief executive Europe. McMahon is moving to take the position of chief executive, US, in Cleveland. …

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