Magazine article Marketing

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Magazine article Marketing

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Article excerpt

You have the big idea, the business plan and the money. Now you need to deliver what you have promised. In the competitive world of the new economy, getting your marketing right is fundamental to success.

Whereas many new companies may be the brainchildren of those who appear to have only recently left school, experience is crucial when marketing a new company.

Yet what sort of marketer should you employ? Clearly someone who understands the new media world, and is very adaptable. But most important is someone who understands business and has a solid product marketing background.

At the end of the day, a new company must be treated as a product or service. And in this environment there is a tremendous need for people who have a firm grasp of marketing.

Yet the rate of growth in this industry puts incredible stress on all staff, including marketers. Keeping pace with technology is so important. Everything is currently WAP this or broadband that. The only certainty is that by the end of the year the industry will have moved on yet further. …

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