Magazine article Marketing

Best Use of Communications Technology to Generate New Business Leads

Magazine article Marketing

Best Use of Communications Technology to Generate New Business Leads

Article excerpt

WINNER

Client: Aviation Briefing

Agency: Telecom Potential Group

HIGHLY COMMENDED

Client: Pharmacia Corporation

Agency: Sitel Corporation

WINNER

Aviation Briefing (www.avbrief.com) was set up by five pilots to provide worldwide flight information, especially weather data.

Two years ago, research showed that UK pilots wanted a better service. Months of negotiation eventually led to Met Office data being made available via satellite. Every 30 minutes, Avbrief's software also updates complex weather data from thousands of airports worldwide.

Last November, 1000 pilots were offered a free trial of the service. Within five days, almost 40% had signed up.

The company aimed for 1000 subscribers in its first year and gained 2000. The service was designed for private pilots, but its reputation for customer focus and efficiency has led to subscription applications from 60 commercial customers, including two airlines, the British forces and the UN in Bosnia.

Hosting, customer communications consultancy and service have been provided by Telecom Potential. …

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