Magazine article Marketing

Best Use of the Internet for Customer Communications (Business-to-Business)

Magazine article Marketing

Best Use of the Internet for Customer Communications (Business-to-Business)

Article excerpt

WINNER

Client: Shell Chemicals

Agency: Rufus Leonard

HIGHLY COMMENDED

Client: TV Newsweb

Agency: Hyperlink Interactive

HIGHLY COMMENDED

The global appetite for TV news is growing rapidly. The world's 2000 or so traditional TV stations will soon be joined by battalions of online broadcasters.

TVnewsweb (www.tvnewsweb.com) was founded in March 1999 by Ken Herron, former senior editor of Worldwide Television News, to provide an information service on the TV industry.

In May this year, it signed a two-year contract with BBC Worldwide and announced that it would market, view, sell and distribute quality news footage via the internet.

The web site allows broadcasters to view streamed, low-resolution copies of programme material before buying broadcast quality pictures over the web.

Claiming to be the only web site servicing this market, TVnewsweb has already had a substantial impact on the broadcasting industry and has found a stream of clients around the world. …

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