Magazine article Marketing

GLA Finds First Chief at London Tourist Board

Magazine article Marketing

GLA Finds First Chief at London Tourist Board

Article excerpt

The Greater London Authority (GLA) has hired London Tourist Board's communications chief as its first full-time director of communications, to oversee its advertising, marketing and PR.

Charlotte Rowe, who joins the GLA in January, will coordinate a pitch for its multimillion-pound ad business.

A single agency is likely to be hired to promote GLA policy to Londoners and raise awareness of the city both domestically and abroad.

The ad budget has yet to be decided, but Rowe said she will work closely with organisations such as her current employer and the London Chamber of Commerce to devise a strategy for promoting London.

The GLA last week unveiled a new logo created by Euro RSCG Wnek Gosper, the agency that handled Ken Livingstone's mayoral campaign, and brand consultancy Appetite (Marketing, November 30).

Rowe has spent three years as director (communications) at the London Tourist Board and Convention Bureau. She said: "This is a fantastic opportunity. …

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