Magazine article Marketing

Future in Contract Publishing Spin-Off

Magazine article Marketing

Future in Contract Publishing Spin-Off

Article excerpt

Future Network has spun off its contract publishing arm into a separate division and rebranded it as Future Plus.

The new division, led by James Pembroke, plans to expand the contract publishing market by targeting clients that haven't previously entered contract publishing; Future Plus recently won the contract to publish the first paid-for print magazine for lifestyle portal Madasafish.co.uk.

Future Plus launches with 15 staff, based in London and Bath, and a turnover of [pound]1m. This has made it eligible for membership of the Association of Publishing Agencies, which it joined last week.

The division launched just over a year ago with two staff and one client, Blockbuster. It has since picked up business for Channel 4, PC World, Inmarsat and BTopenworld.

Pembroke maintains that because 81% of Future's launches are successful, compared with an industry average of 49%, the company is ideally placed to help advertisers understand the sort of titles which will appeal to their customers. …

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