Magazine article Marketing

Pen Portrait

Magazine article Marketing

Pen Portrait

Article excerpt

Dominic Richards is co-founder and joint chief executive of Queercompany, the lifestyle portal. He is also a trustee of the Prince's Foundation, a founder of both the English Teddy Bear Company, and the Domini Design Company and chairman of the Lesbian and Gay Christian Movement

Sometimes my victims give mean especially written 'best handwritting' sample of writing to assess. I view this as being equivalent to being on very best behaviour during an interview--sitting on the edge of the seat and answering questions in a rather stilted manner. Such a reaction usually stems from being a bit unsure about what is happening.

But this week's victim suffered no such feelings of unease. He strolled into the interview, threw himself on a chair and said, "I'm here, do what ever you want. But don't take too long." I doubthe is a graphology aficionado. I suspect his casual approach stems from a throwaway attitude to the entire proceedings -- in otherwords, he couldn't care less. …

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