Magazine article Folio: the Magazine for Magazine Management

Foreign Policy

Magazine article Folio: the Magazine for Magazine Management

Foreign Policy

Article excerpt

Before ...

PANELIST: Alex Isley, the principal of Alexander Isley Inc., a graphic design consultancy

COVER DESIGN

Where do we start? It's a whole new animal. Some redesigns are the cosmetic tarting-up of an existing format, but in this case they've reconsidered the publication from the ground up, editorially as well as visually. Gone is the smaller, journal format, and in its place is a more traditional approach. This enlargement allows for more coverlines and a spanking new logo.

TYPOGRAPHY/GRAPHICS

With the addition of full color throughout, the designers avoided the temptation to go crazy; the muted, appropriate and thoughtful color scheme works very well. The limited typographic palette is not restricting; it gives a sense of confidence and continuity. This is proof that you can create a compelling, memorable publication design without having to rely on a lot of fancy art.

ACCESSIBILITY

The larger size translates into fewer pages and less choppiness, by virtue of a less frenetic ad placement. (I know--not always music to a publisher's ears.) Pacing is a lot more organized, and the running head slugs, while a bit small, work well.

COMMENTS

With such an enviable and respected name as Foreign Policy, it's a shame they decided to truncate it. Sure, the two-letter approach makes the logo bigger and enables it to fit within that all-so-desirable top-left corner, but here's hoping they pull an "HG," realize the error of their ways, and break what wasn't fixed.

... and after

PANELISTS: Maryjane Fahey, principal of Maryjane Fahey Design. …

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