Magazine article Editor & Publisher

'Express' Running on Schedule

Magazine article Editor & Publisher

'Express' Running on Schedule

Article excerpt

'Daily News' OKs 15 seats for staffers

Don't look for the New York Daily News to put the brakes on its free afternoon Daily News Express any time soon. Last week, the commuter- targeted freebie announced that the 15 temporary staffers hired three months ago to put out the paper had become permanent employees.

Daily News President Les Goodstein said the Express, which launched on Sept. 12, has proven successful enough to make the staffers permanent employees. "[As] with any new product, we didn't know it would be successful at launch, so we were straight and honest with the employees at the time," Goodstein told E&P. "They knew that, in the event it didn't work out, it would be a temporary position."

But Goodstein said the Express, which went from a 75,000-copy distribution to 90,000 after the first week, has proven popular enough to continue into next year. While Goodstein would not disclose the paper's revenue figures or potential profit, he said, "It is a good product. …

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