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Iomega Unveils Predator External CD-RW Drive

Magazine article Information Today

Iomega Unveils Predator External CD-RW Drive

Article excerpt

Iomega Corp., a manufacturer of data-management solutions, has announced the release of the Iomega Predator external CD-RW drive. According to the company, the Predator drive combines breakthrough design, interchangeable interfaces, and a comprehensive software bundle to deliver outstanding value to customers.

The Iomega Predator drive is compatible with Macintosh and PC platforms and sets a new standard of functionality for external CD-RW drives. Iomega has discarded the shoe-box dimensions of typical CD-RW products and trimmed away the excess bulk and weight. The result is a new, low-profile design of sculpted curves and rounded edges. The drive also replaces the motorized, front-loading drive tray of most other external drives with a top-loading design similar to that of portable CD players. The new design is quieter, mechanically simpler, and treats CDs more gently than front-loading players, which can pinch an improperly inserted disc.

"Iomega is making big gains in CD-RW sales by identifying and meeting emerging consumer needs," said Doug Collier, Iomega's vice president of product management and business development. "The CD-RW market [was] expected to more than double [in 2000], and yet the number of computers sold without a CD-RW drive is projected to continue growing. Our position as the number-two brand in U.S. retail CD-RW sales tells us that there is a huge opportunity to meet the consumer need for style and simplicity in an easy-to-use external drive--and that's exactly what we have created with the Iomega Predator drive. …

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