Magazine article Marketing

BBC Adds Three to Marketing Line-Up

Magazine article Marketing

BBC Adds Three to Marketing Line-Up

Article excerpt

The BBC has moved a step closer to filling its senior marketing line-up by appointing heads of marketing for BBC2, BBC4 and BBC News and a head of audience innovation.

Marketing and communications director Matthew Bannister made the appointments before leaving the corporation last Friday.

Peta Clifton has been named as BBC2's head of marketing. Reporting to Jane Scott, controller of TV marketing and strategy, Clifton will work with BBC2 controller Jane Root to reposition BBC2 over the next few years as a sophisticated channel for 30-something viewers.

Clifton, whose background includes marketing News at the BBC and a stint at J Walter Thompson, replaces Simon Bell, who has left to join catering business-to-business site eggsbenefit.com.

James Pestell becomes head of marketing at BBC4, the new digital 'intellectual' channel that provides a mix of Radio 3 and Radio 4 on TV. Pestell, who also reports to Scott, was previously marketing manager of BBC English Regions, heading campaigns across regional TV and radio. …

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