Magazine article Marketing

Haines Set to Become IPA President

Magazine article Marketing

Haines Set to Become IPA President

Article excerpt

Bruce Haines, chairman of Leagas Delaney, is set to take the top job at the Institute of Practitioners in Advertising after being adopted as its presidential candidate last week.

Haines' appointment is expected to be ratified by IPA members at next year's AGM. If elected, he will succeed Rupert Howell, chairman of HHCL & Partners, whose two-year tenure ends in April.

One of the key issues Haines will face will be the IPA's transition to a new director general, when Nick Phillips retires next year.

He said: "As advertising takes an increasingly high-profile role within industry, the job of the IPA is to protect the interests of agencies and their freedom to operate within sensible perimeters. Between now and April, I will take soundings of the [IPA] membership. There are a number of issues facing the industry, including the banning of tobacco sponsorship, media fragmentation and the whole issue of e-commerce."

Haines, who has spent 18 years in the ad business, played a key role in Leagas Delaney's development, helping to steer its buyout from Abbott Mead Vickers BBDO and its recent sale to Envoy Communications for [pound]59m. …

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