Magazine article Management Today

Net Heads

Magazine article Management Today

Net Heads

Article excerpt




Formerly its director of strategy, David Taylor now heads the Post Office's new home shopping unit. By making post offices nationwide collection points for web purchases, Taylor hopes to revolutionise what is currently one of the least satisfactory aspects of net shopping -- home delivery. His task is to convince online shoppers that collecting goods from the local post office will be more convenient than having them delivered direct to their homes.

When did you become interested in the internet?

It was actually through my son. A few years ago, he set up his own e-business aimed at people who go on holiday and realise they have forgotten things they need. When he was setting it up, we sat down to work out how home shoppers receive their goods, and whether they are satisfied with the service they were getting.

How much time do you spend surfing each day?

I do most of my surfing in the evenings after I get home - probably about an hour every day.

Which sites do you use each week?

I use a lot of home-shopping sites -- Amazon and the rest. I am particularly interested in seeing how long things take to arrive and what the experience is like. I recently used to find a washing machine and tumble dryer. The dryer didn't arrive for ages, but it worked; the washing machine came quickly (although the delivery people were lucky I was in), but it didn't work. …

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