Magazine article Marketing

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Magazine article Marketing

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Article excerpt

Have those who recruit marketers forgotten that despite the dawning of the internetage, people continue to buy people?

As our client base becomes increasingly virtual, the fact that a potential new recruit is a whizon the web should never be the clinch factor when taking them on board. The 30-second test, the charisma clapometer, is still the first selection technique. In fact, despite all the virtual hype, there is a definite swing back toward face-to-face communication.

As an experiential marketing company, we seek those who have grown up within the virtual generation, but can still use their gut reactions to feel how messages should be communicated to stakeholders. Here, young recruits, often exactly the profile of our clients' consumer audiences, can add invaluable contributions to strategy.

We need to attract marketers who have strong specialist backgrounds in everything from studio production to corporate identity. Different skills allow us to tailor teams to the needs of our individual clients. …

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