Magazine article Marketing

Pen Portrait

Magazine article Marketing

Pen Portrait

Article excerpt

Andrew Bennett is chief executive officer at Colleagues Direct Marketing. He has been with the company since its inception in 1987. Prior to joining Colleagues, he worked with Damart Mail Order. Colleagues' clients include Norwich Union and National Provincial Insurance.

Creative, optimistic and very relaxed. Here we have some one who is unlikely to ever develop worry ulcers. Not that he never worries, but rather his out look is generally so upbeat he manages to sail through what others might deem a crisis.

This chap appears to employ more logic than many 'creatives', and make no mistake, he is a 'creative'. He actually enjoys problem-solving by dissecting and putting things back together with a twist of originality that turns the whole thing around.

People skills appear to be well developed -- he can charm the birds from the trees. He enjoys wit-pitting, and can be very smooth when in a beguiling mode.

I wouldn't be at all surprised to discover the existence of an entirely unexpected side to his personality. …

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