Magazine article Marketing

Sega Loses Second Chief within a Year

Magazine article Marketing

Sega Loses Second Chief within a Year

Article excerpt

Sega's European marketing director, Jeremy Stern, has left the troubled console and games maker after less than six months in the job and in the middle of an advertising review. It is not known whether he has a job to go to.

Stern, who left on January 12, is the second marketing chief to leave Sega in under a year. He joined from Coca-Cola last August following the exit of Giles Thomas in May.

Alison Turner, the recently appointed head of European advertising, takes over Stern's responsibilities as head of marketing, Europe. The role incorporates her previous role of UK marketing director and is her third change of title in as many months.

One of Turner's first duties will be to appoint an ad agency. Sega has been talking to agencies following its split from Bartle Bogle Hegarty in December. BBH resigned the work to pitch for Microsoft's rival X-box console.

Stern's departure comes as Sega tries to fight back against market leader Sony after the launch of PlayStation 2, by establishing more cohesive links between its European and local campaigns. …

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