Magazine article Marketing

Pen Portrait

Magazine article Marketing

Pen Portrait

Article excerpt

Sebastian Bishop is the co-founder of Espotting.com, the new online advertising medium. Prior to Espotting, Sebastian was a senior art director at Rainey Kelly Campbell Roalfe Y&R and Publicis, where he launched Coca-Cola in Russia.

A communicative creative with a logical bent!

Hmm, perhaps a little more detail is required. Well, just like its perpetrator's personality, this writing is big and bold. The full stop after the signature hints at his penchant for having the last word. The exaggerated capitals and the circular dot on the exclamation mark point to a leaning for dramatic presentation. And the variety in the lower loops points to... ah... perhaps we won't go into that.

In case you are wondering, I must confess to an urge to tease this writer a bit--he is ratherteasable!

The fact that he placed a capital letter where there should not be one (look at the word 'car') is of particular interest. A capital letter always heralds some sort of a beginning. …

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