Magazine article Landscape & Irrigation

Green Scene Designers Add Their Own, Customized Touch

Magazine article Landscape & Irrigation

Green Scene Designers Add Their Own, Customized Touch

Article excerpt

When Green Scene opened its doors for business in 1969, in Culver City, Calif., the primary focus was landscape feeding and chemical care of lawns, with the occasional customer wanting landscaping design. As the business continued to grow, services like sprinkler installation, new lawns, plants and flowers were added. Construction crews were hired to meet the demand for hardscape items like concrete and masonry patios, garden walls, patio covers, and pergolas.

"Thirty-one years ago, my father started Green Scene. He retired four years ago, when we sold the chemical care part of the business to TruGreen/Chem- Lawn," says Scott Cohen, owner of Green Scene. "I grew up in the business and managed the company office at the age of 14 and returned to Green Scene 14 years ago."

In 1998, in order to expand the business, the company moved to Canoga Park, in the San Fernando Valley. "We want a garden design center, where people can come to see different theme gardens from tropical, English, oriental, and contemporary. Our plan is to pour concrete colored patios, a wide range of tile products, an assortment of light fixtures, and different varieties of patio speakers," Cohen said at the time.

"Our new location was chosen for its high visibility [corner lot], and adequate space to build gardens."

As every business owner knows, service and quality are important products of a successful and thriving business. On the wall in Cohen's office is the following inscription: "Every job is a self-portrait of the person who did the work. Autograph your work with excellence."

"Our clients are primarily from referrals from signs we post at the current job site. Our next job always comes from our last job," says Cohen. Ascribing to the premise that excellent work attracts clients, he continues: "We have an 'adopt-a-neighborhood' program where we notify the neighbors surrounding the property site. …

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