Magazine article Marketing

ISP Category Take-Up Rates Brave Acquisitions and Consolidations

Magazine article Marketing

ISP Category Take-Up Rates Brave Acquisitions and Consolidations

Article excerpt

On the last occasion that UK ISPs came under scrutiny in this column, in November 2000, their relative merits were measured against the most popular UK portals. ISPs and portals continue to dominate the Jupiter MMXI category rankings. But this week's analysis focuses on the growth of the ISP category over the last four months of 2000.

Despite the recent consolidations, acquisitions and threatened closures among some of the biggest brands in this sector, the UK ISP category continues to grow. This demonstrates that the take-up of people accessing the internet from home in the UK is still developing.

Perhaps the biggest story to break over the period from September to December was the sale of Freeserve.com, the UK's biggest ISP to French counterpart Wannadoo. This hasn't affected its ranking as the UK's number one ISP, although Freeserve's reach has decreased by 2%, allowing it's nearest competitors, AOL and BTInternet.com to gain a little ground.

Although the ISP operations of Breathe.com were saved with a rescue package from GUS, it hasn't stopped it from dropping in the category rankings from fourth in September to sixth in December. …

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