Magazine article International Trade Forum

Networking among Trade Promotion Organization

Magazine article International Trade Forum

Networking among Trade Promotion Organization

Article excerpt

TPOs Meet in Marrakech

Marrakech, birthplace of the WTO, hosted the third World Conference of Trade Promotion Organizations. The successful event continued a process that began in Cartagena, Colombia, in 1996, and continued in Santiago, Chile, in 1998.

The meeting allowed national trade promotion leaders to renew contacts, share experiences in using trade promotion tools, and identify ways to develop trade in a fast-changing environment.

During the conference, it was suggested that ITC develop a virtual community of TPOs. In response, ITC is now developing a World TPO Net web site; planning discussion fora; and increasing its magazine coverage of TPOs. The aim is to facilitate networking among trade promotion organizations and to encourage partnerships with the broader trade development community.

The conference analysed the effects of globalization on trade promotion systems, reviewed strategies and explored a framework for cooperation among TPOs. Regional approaches for cooperation, information technologies and e-commerce, public-private sector cooperation and evaluation systems were the issues that received most attention.

Declaration of Trade Promotion Organizations at Marrakech

We, 112 trade promotion organizations (TPOs) from 70 countries representing five continents, with the support of the International Trade Centre (ITC), the participation of the World Trade Organization (WTO), the World Intellectual Property Organization (WIPO), and representatives of the private sector, gathered in Marrakech on 25 to 27 October 2000, on the occasion of the third World Conference of Trade Promotion Organizations.

HAVING EXAMINED new instruments and tools for trade promotion, appropriate directions and strategies in response to the new changes and challenges of international trade and having undergone a broad exchange of experiences with a view to establishing a fruitful and mutually advantageous international cooperation,

HAVING UNDERLINED the new situation in international trade, characterized by the increasing openness of economies and markets, the strengthening of regional economic groupings, the emergence and development of e-commerce and the preponderance of the Internet,

CONSCIOUS of the necessary adaptations to the missions, attributes, modes of functioning and intervention and of the need for a strategic repositioning of trade promotion systems,

HAVE AGREED as follows:

1. …

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