Magazine article Editor & Publisher

It's Grin and Bare It Time

Magazine article Editor & Publisher

It's Grin and Bare It Time

Article excerpt

Despite cutbacks, E&P conferees reveal new Web plans and strategies

It's enough to make anyone scream. Online advertising is down, new- media budgets are slashed. As the pundits spew anti-Internet venom and Wall Street piles on the profitability pressure, the dot-com verbal backlash reaches a crescendo that leaves your ears buzzing. And, all the while, business associates and friends fall victim to the dot- neutron-bomb that's left hundreds of empty cubicles at newspapers across America.

Anxiety was palpable at E&P's 12th annual Interactive Newspapers Conference & Trade Show in Dallas near the end of February. It's been clear since late last year that cuts were on the way, but the reality of it is still a downer. "People are sober and somber," said Brendan Burns, CEO of AdOne, an online classifieds firm. Newspapers that might have sent four or five attendees to last year's event only sent one rep in these leaner times.

Across the board, publishers of all sizes, public and private, are reporting 5% to 20% cuts in their new-media staffs. …

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