Magazine article Marketing

Four Key Consumer Mags Make Debut

Magazine article Marketing

Four Key Consumer Mags Make Debut

Article excerpt

Four major consumer launches, Nova, Hotdog PS and BBC History Magazine made their ABC debuts in the latest set of figures.

IPC Media's Nova has had a tough time since its May relaunch, with the sudden departure of launch editor Deborah Bee and reported criticisms from advertisers about inaccessible layouts.

However, IPC Southbank managing director Tim Brooks said that the debut figure of 75,142, which saw it appear near the bottom of the women's lifestyle sector was "in line with expectations". A strong promotional campaign is earmarked for the spring and Brooks has advised Vogue and Elle, Nova's competitors in the women's fashion market to "watch out".

Hotdog, the new magazine from former Loaded editor James Brown, launched last May with a blaze of hyperbole. The title is aimed at "sharp males" (18- to 35-year-olds) with a keen interest in good films, but it trails Uncut, its nearest competitor in the film sector by 13,000 and the market leader Empire by 120,000. Brown claimed to be delighted with the title's ABC debut of 39,247 and said: "Hotdog has established itself as the alternative voice to the mainstream movie promotion -- a publication driven by fans for fans."

Dennis' PS reported a satisfactory first ABC figure of 100,446. …

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