Magazine article Marketing

Teen Magazines Find Going Tough as Market Grows

Magazine article Marketing

Teen Magazines Find Going Tough as Market Grows

Article excerpt

Teen mags continued to feel the squeeze in this set of ABCs, and the recent launch of the BBC's celebrity-style Star and the forthcoming launches of Cosmo Girl and Elle Girl should make this market even more competitive.

The sector was down 5.2% period on period, with a total circulation of just over two million, a decrease of 7.3% year on year.

Attic Futura's Sugar retains its top position, with a 1.5% rise in sales since June to 422,179.

Attic Futura has also just launched CD:UK, hoping to capitalise on the popularity of ITV's Saturday morning music show.

Teen music mags are suffering more than their celebrity equivalents, and the leader, BBC's Top of The Pops, was down 21.6% since the last period, and 17.2% year on year.

It still remains 80,000 copies ahead of Emap's Smash Hits, which was down 11.5% since June and 8. …

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