Magazine article Marketing

Pen Portrait

Magazine article Marketing

Pen Portrait

Article excerpt

Nicole Morse was recently appointed marketing director at web portal Lycos with specific responsibility for developing the Lycos network's marketing strategy for the UK. Prior to joining Lycos, she held the position of customer marketing manager at ONdigital.

Sometimes I can't win with this column. lam accused of being too nice, too critical, too brief, or, worse still, of describing the qualities necessary for a typical marketing executive. I just can't get away from the fact that most of my 'victims' have common ground as far as personality and ability are concerned.

This weeks writer has a consistent and legible writing style, an obvious indication of well-honed communication skills. Her dominant middle zone(as indicated by letters a, c, e, m, n, o and soon), plus small upper zone (as indicated by the upper parts of letters such as b, d, f and h), point to her liking for keeping the end of a project in sight. This is someone who can see things as a whole, beginning, middle and end, all at the same time. …

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