Magazine article Folio: the Magazine for Magazine Management

Will Qiosk.com Revolutionize Reader Research?

Magazine article Folio: the Magazine for Magazine Management

Will Qiosk.com Revolutionize Reader Research?

Article excerpt

If you haven't heard of them, you will. Qiosk.com expects to be online sometime this year, and it hopes to revolutionize the way people buy and consume magazines--as well as the way reader research is conducted. The Web site will offer exact cover-to-cover replicas of magazines online, including all ads, editorial and graphics. It aspires to display every magazine in the world on its site. And the ads will offer enhanced audio and video. Heavy travelers will be able to access their favorite tides without going to the newsstand. Qiosk.com boosters note that there are strong and compelling economic reasons for publishers to join the e-marketplace. It eliminates the cost of the three p's--paper, postage and printing--by an average of over $1 per issue. What's debatable, however, is whether consumers will choose to abandon print in large numbers. After all, there's still the allure of holding a magazine in your hand. …

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