Magazine article Marketing

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Magazine article Marketing

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Article excerpt

Q Can you advise me about the best way to ensure compliance with the Telephone and Fax Preference Services?

A Since the toughening of data protection rules, it is an offence to call individuals who have registered with the TPS or FPS to block marketing calls or faxes. About 20,000 complaints have been made so far, often against organisations that are trying to comply, but failing.

A number of list agencies can provide regular data checks: try Altwood Systems, 01689 884400, or DES Computer Services, 020 8614 6900. If you want to do it yourself, you will need to keep in touch with the TPS and FPS, which are run by the Direct Marketing Association (020 7321 2525).This provides services that enable you to do monthly cleansings. This can cost several thousand pounds a year.

For businesses with more limited needs, the DMA offers an online interrogation service, enabling marketers to check up to 500 numbers a month. …

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