Magazine article Marketing

Pen Portrait

Magazine article Marketing

Pen Portrait

Article excerpt

Robin Aziz started his career at D'Arcy Macmansus Masius in 1982, and was headhunted to join WCRS in 1985. He joined HHCL & Partners at the beginning of 1988. He was made managing director in 1994 and chief executive early 1999.

I believe this chap has just achieved something that has pleased him very much indeed-not so much the cat that has got the cream but rather the athlete stepping up onto the podium to receive his medal. (Either that or he was inordinately thrilled at the prospect of me analysing his writing, which I doubt somehow!)

The dearth of breaks between letters points to his having an 'I've started so I'll finish' attitude to involvement-interrupt him at your peril, as he decides what is a proper stopping place. His sense of time and timing is VERY accurate.

Independent in the extreme, this one really is a law unto himself. To my anguish I cannot help but note that his critical faculties are extremely well honed. …

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