Magazine article Insight on the News

Rockers of Ages

Magazine article Insight on the News

Rockers of Ages

Article excerpt

Among the avalanche of acts ruling today's airwaves -- representing alternative-rock, speed-metal, rock-rap and trip-hop (use your imagination) -- which one won the most Grammys in 2000? Believe it or not, it was 53-year-old Carlos Santana. And the Beatles, led by the elder statesman of rock, 59-year-old Paul McCartney, soon may have the bestselling album of all time with their new greatest hits collection titled 1.

One could ask, "Why is grandpa standing on stage singing about teen-age wastelands," but the reality of the entertainment business is to give the people what they want. Concertgoers have proved their appreciation for the classic acts by dumping countless amounts of riches into the bands' bank accounts.

Amusement Business magazines "Boxscore," which reports concert grosses, consistently shows legends such as the Rolling Stones ($89 million in 1999), Bruce Springsteen ($60 million in 1999) and Tina Turner ($108 million in 2000) packing venues. No need for the unoriginal schlock goth of Marilyn Manson when we have living comic-book characters with almost 30 years of experience -- Kiss and Alice Cooper. …

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