Magazine article Marketing

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Magazine article Marketing

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Article excerpt

Finding staff for all types of business continues to be an issue. There are too many jobs chasing too few people, with the result that salaries are soaring and people are moving on quickly.

I believe that the candidate shortage is partly the fault of the marketers' themselves. There is, for example, a perception that only W1/WC1 jobs are worth having. Challenging this view changes things. 'Reverse commuting' or even, heaven forbid, living further from central London but closer to work, are attractive options and is common for our staff.

Then there's the 'kudos of agency-name' game. The industry has to take some blame for this. When we're recruiting, we scan CVs for big names. Not surprisingly, this means that candidates are only keen to work for big companies and blue-chip clients. We all know deep down that working for a smaller company can be more of a challenge, with responsibility at a much earlier stage and the chance to develop entrepreneurial skills.

Every year we are flooded by CVs from graduates with marketing degrees--and I'm afraid the recent press stories about degrees not preparing people for work ring horribly true. …

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