Magazine article Marketing


Magazine article Marketing


Article excerpt

Since 1996, the list of marketing services agencies accredited by Investors in People (liP) has grown from seven to more than 100.

Valuing staff and investing in their development has always been a high priority for Concord. Applying for the liP standard was a natural fit.

After following a year of bedding down the correct systems and promoting the liP culture internally, we now have accreditation.

liP is a prestigious accolade that means more than just having a marque emblazoned across your headed paper.

It's about fully investing in your people at all levels and in resources so the entire company can work more effectively toward the same objectives.

But how does the liP standard work? It promotes the continual development of a framework that ensures employees have the right attitude, knowledge, skills set and resources to carry out their roles to maximum effect, in line with corporate aims.

To win liP accreditation, your staff have to prove beyond any doubt that belief in the principles of liP is firmly embedded throughout your organisation. …

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