Magazine article Marketing

One 2 One Picks Apple Chief as Top Marketer

Magazine article Marketing

One 2 One Picks Apple Chief as Top Marketer

Article excerpt

One 2 One, the UK's fourth-largest mobile phone operator, has recruited Clent Richardson from Apple Computers to be its chief sales and marketing officer.

Richardson joins One 2 One on April 30, filling the position left vacant by the departure of former commercial director Richard Shearer in October.

Richardson will be responsible for all sales and marketing activity for the brand. He will report to Harris Jones, managing director of One 2 One. Marketing director Tim Yates and sales director John Barton will report to Richardson.

"Clent joins us at a time when we are moving to a new stage in the company's development," said Jones. "With over eight million customers and a market share of around 21 %, we will now become increasingly focused on retaining customers by delivering value and service excellence throughout the lifetime of their relationship with us. Clent is going to play a crucial role in developing and implementing this strategy."

Richardson has held senior positions at a number of telecoms and technology brands including GTE, Sprint and Nordstrom. …

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