Magazine article Technology & Learning


Magazine article Technology & Learning


Article excerpt

A Question of Platform

The latest information about the time-honored choice--Macintosh or Windows--shows that Windows PCs are making significant gains in schools. PC maker Dell beat out Apple for the top spot in K-12 education sales last year. And while the Mac-Windows split in schools currently hovers around 50-50, according to Quality Education Data, Windows-based PCs comprise 75 percent of the computers schools plan to buy this school year.

Obeying Teen Thirsts

Although studies show that the majority of teens aren't online spenders--a Family PC survey reveals only 2 percent of teens shop online regularly--Coca-Cola hopes to make consumers out of them yet via its Sprite brand. To that end, they have ploughed big bucks into an online promotion that has Sprite drinkers trading under-the-cap codes for "cyber-cash" to be used at designated Net retailers like and (and you wonder why Sprite sales have spiked at the cafeteria this month!). This gets around the tricky problem that even the most cyber-savvy teens usually do not have credit cards.

Quality Counts 2001

Education Week's recently released Quality Counts report found that the majority of teachers believe there is too much emphasis on standardized tests. …

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