Magazine article Art Business News

The Chase Group Announces Icon-Link

Magazine article Art Business News

The Chase Group Announces Icon-Link

Article excerpt

CHICAGO--The Chase Group recently announced the icon-link Internet partnership. Icon-link is a business tool that helps dealers manage the Internet and helps further the value of the art they sell, according to the company.

This Internet model revolves around a central site featuring a complete presentation of Chase Group artists' work. Dealers simply place a Dr. Seuss, Mackenzie Thorpe or Markus Pierson icon-link image on their gallery Web site's home page. When collectors visit the gallery's Web site and click on the artist's icon, they are immediately linked to a complete artist presentation, updated and maintained at no effort to the dealer, all within the context of the dealer's site. The site, however, is hosted on the Chase Group's server (www.chaseart.com), relieving dealers of the costs associated with posting and hosting to their own site. According to the Chase Group's Bill Dreyer, "The site acts as a virtual chameleon, changing to display only your gallery name, logo and contact information when your collector arrives. The Chase Group remains invisible, and the only link out of our site is back to your gallery. What's more, with our proprietary icon-link software, collectors can browse and purchase online. Most importantly, they will remain the gallery's customers via our unique customer tracking function."

Chase Group officials say the benefits of participating in icon-link include:

* Professionally designed presentation of artwork and artist information seamlessly linked to dealer Web sites;

* Complete artist presentation that includes artist biographies, printmaking techniques, current artist events, new releases, and all graphic/sculpture details;

* All price, image and print info is updated and maintained at no effort to the dealer;

* Inclusion in icon-link's Secure 24/7 e-commerce function;

* Inclusion in icon-link's lead-generating zip code search function;

* Inclusion in icon-link's preferred gallery search function;

* Inclusion in icon-link's customer tracking function;

* Inclusion in icon-link's revenue generating partnership program;

* 300 web promotion postcards to promote dealer site launch

Galleries/dealers without Web sites can get started immediately by simply registering their domain name. …

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